Digital Strategist, tech & beer geek,
with a passion for project management.
September 2016 - Present
I've been helping shape the content strategy of an early-stage sports and media start-up, including creating videos and guiding strategic partnerships. I'm also leading digital strategy for a small creative agency in NYC.
I managed the execution of Jeep's Super Bowl ad campaign on social media, supporting their two TV spots. This was during a year+ tenure overseeing Facebook, Twitter, and Instagram campaigns for major brands. Beyond strategy and execution, I was responsible for analyzing campaign data and delivering actionable insights.
Taking a month off from freelancing on TV commercials, I worked under contract to shoot and edit with the HBO Sports crew for several boxing matches. There I was able to reunite with the team I had previously interned with in 2013.
I graduated Summa Cum Laude with a dual degree from the Newhouse School of Communications and the School of Information Studies, where I was humbled to be honored as a distinguished scholar from both colleges.
I attended the National Association of Broadcasters convention in Las Vegas three times, each sponsored by Syracuse University. My first trip resulted from a petition I wrote to the Dean of Newhouse, explaining why I should go. I was the first undegrad to attend on behalf of the school.
While interning at HBO I delivered a keynote address to company executives proposing an Over-The-Top (OTT) solution for HBO content. This was part of a summer-long effort by the interns to devise a strategy to market HBO to millennials. Two years later HBO NOW was launched.
2012 - 2013
When I get excited, my passion comes out in different ways. At Syracuse, my love of sports and growing passion for the university resulted in me leading the student section, Otto's Army, for three years.
Because I can. I built my own drone after graduating so I could continue to pursue aerial video, and keep experimenting with emerging technologies.